Head of Integrated Marketing

Lord Abbett is seeking a Head of Integrated Marketing to lead the planning and execution of coordinated marketing programs across client segments, channels, and strategic growth priorities. Reporting to the Head of Brand, this leader will oversee client and channel marketing and integrated campaigns that support the firm’s commercial objectives.

This is a hands-on leadership role for a marketer who can build structure, guide execution, and elevate the firm’s integrated marketing capability. This leader will lead a small team and partner closely with Brand, Product Marketing, Sales, Strategic Relationships, Marketing Operations, Compliance, Analytics, and external partners.

The ideal candidate has deep experience in asset management, wealth management, financial services, or a similar environment. They should understand how to translate business priorities, investment themes, audience insights, and product narratives into integrated marketing programs across content, email, web, social, paid media, events, sales enablement, and relationship-driven channels.

This role is well suited for a strategic player-coach who is comfortable building a more mature integrated marketing discipline while also staying close to execution.

• Lead integrated marketing planning across client segments, channels, products, and strategic campaigns.
• Develop and execute integrated campaigns that support Lord Abbett’s growth priorities.
• Oversee client and channel marketing across email, web, social, events, content distribution, sales enablement, and relationship marketing.
• Translate business, brand, product, investment, and distribution priorities into audience-led marketing plans.
• Build campaign briefs, content architectures, channel plans, activation calendars, sales enablement plans, and measurement frameworks.
• Define the role of each channel and ensure content is adapted appropriately by audience, channel, and stage of engagement.
• Optimize workflows and processes to ensure efficient and effective campaign management and measurement
• Partner with Sales and Strategic Relationships to ensure campaigns are actionable in the field and aligned with advisor, client, platform, and intermediary opportunities.
• Partner with Digital Experience and Data and Analytics to improve segmentation, journey design, campaign deployment, tracking, reporting, and optimization.
• Establish KPIs, dashboards, and post-campaign readouts to assess performance and identify opportunities for improvement.
• Lead, coach, and develop a team of approximately five marketing professionals.
• Improve planning processes, workflows, prioritization, governance, and execution discipline.
• Manage external agencies and vendors as needed.
• Partner with Compliance and Legal to ensure materials are reviewed efficiently and meet applicable regulatory standards.

• 10+ years of marketing experience, preferably in asset management, wealth management, financial services, or another regulated environment.
• Experience developing and executing integrated campaigns across content, digital, email, social, paid media, events, and sales enablement.
• Strong understanding of asset management audiences, including financial advisors, RIAs, intermediary platforms, institutional investors, consultants, and strategic partners.
• Proven ability to translate business priorities into actionable marketing strategies and execution plans.
• Experience leading teams and influencing cross-functional stakeholders in a matrixed environment.
• Strong project management, communication, writing, presentation, and analytical skills.
• Familiarity with CRM, marketing automation, audience segmentation, nurture journeys, campaign measurement, and dashboarding.
• Ability to operate as a hands-on player-coach in an evolving marketing environment.

Lord Abbett is a leading global independent, privately held investment management company. We are active managers and invest where we believe we have a repeatable edge and can deliver alpha for our clients. Our vision is to be the most respected asset manager in the world, admired for our people, our performance, our relationships, and our organizational agility. This inspires the three pillars of our culture.

• Principles-Based - We empower our leaders to create an environment of trust.
• Performance-Oriented - We inspire our people to embody our values, excellence, responsibility, transparency & collaboration.
• Purpose-Driven - We instill a passion for always putting our clients' interests first. 

We have been ranked #1 in Barron’s Best Fund Families for 2024 and have earned recognition as one of the Best Places to Work in Money Management by Pensions & Investments for five consecutive years.

Compensation Information: Annual base salary for this role is $260,000 - $285,000. Salary is estimated for this role. Actual pay may be different.

Discretionary Bonus: Role may be eligible to receive an annual discretionary bonus. Discretionary bonuses are determined by several factors including, but not limited to, firm, team, and individual performance. 

Benefits: Lord Abbett is committed to offering a competitive total rewards package to all eligible employees. Offerings include competitive total compensation, retirement plans, competitive health and well-being plans. To learn more about what we offer, please visit Careers | Lord Abbett

Lord Abbett is an equal employment opportunity employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy, national origin, age, physical or mental disability, marital status, sexual orientation, sexual identity, caregiver status, military/veteran status, or any other characteristic protected by local, state or federal law. All employment decisions at Lord Abbett are based solely on the applicant’s relevant experience, skills and qualifications.

Important notice to Search Firms - Please Read Carefully

Without prior written agreement, Lord Abbett does not accept unsolicited submissions from employment agencies, search firms, placement services, or any similar provider (“Search Firms”) for employment opportunities. All candidates submitted by Search Firms to any employee or partner at our company without a written Search Firm agreement in place will be deemed the sole property of our company. In such circumstances, no fee, commission, or other compensation will be paid to such Search Firm in the event a candidate is hired by our company. To the extent a Search Firm has a written agreement in place, all introductions are position specific and should be directed to HR or the hiring manager, so we kindly request no unsolicited phone calls or emails.