Digital Content Management Specialist

For the Digital Content Management Specialist role, we are seeking a highly motivated team player to lead the coordination, publishing, and governance of brand, product, editorial, and promotional content across our suite of global websites, social media platforms, and our global intranet. This role will include heavy collaboration with various Marketing teams to ensure that digital content is published in a timely, accurate manner, and is consistent with established visual and written styles. The role will include heavy use of our web-based content management systems (AEM, Sprinklr, Simpplr) to publish content to existing sites and pages, and also to create new sections and landing pages to meet business objectives. Regular measurement, governance, and constant curation of digital content are critical tasks associated with this role.

• Prepare, publish, maintain digital content across global websites, social media platforms and intranet
• Assist with digital content development, packaging to effectively position our brand, products, SMEs
• Create campaign-focused landing pages to support Channel Marketing strategies
• Utilize social media publishing platform to manage “On Behalf Of” publishing for sales teams
• Ensure all web content, social and search campaigns have proper tracking and attribution in place
• Utilize Adobe Analytics, Google Analytics, Sprinklr to regularly report on content engagement
• Continuously identify optimization opportunities; strive to always increase content engagement
• Lead quarterly content review, curation sessions to ensure content is timely, aligned, compliant
• Work directly with SEO team to ensure digital content is highly searchable, findable
• Research, begin to integrate AI tools into content publishing, curation, measurement processes
• Work closely with website product owners to document, improve web CMS UI, functionality
• Partner with Legal, Compliance teams to ensure all content has been properly reviewed, approved

• 3-5 years of relevant work experience
• Proactive, collaborative team player – ability to collaborate effectively across full organization
• Proficient with web CMS applications – preferably Adobe AEM
• Proficient with social media publishing platforms – preferably Sprinklr or Hootsuite
• Proficient with project management tools – preferably Monday.com
• Experience with basic AI tools including Co-Pilot and Chat GPT
• Experience with digital analytics tools including Adobe Analytics, Google Analytics, GTM
• Experience creating content curation, governance strategies and processes
• Strong written communication skills
• Strong project planning and execution skills
• Exceptional attention to detail
• Outstanding judgement, problem-solving abilities
• Strong desire to learn and grow industry knowledge
• Team player willing to accept and give constructive feedback

Lord Abbett is a leading global independent, privately held investment management company. We are active managers and invest where we believe we have a repeatable edge and can deliver alpha for our clients. Our vision is to be the most respected asset manager in the world, admired for our people, our performance, our relationships, and our organizational agility. This inspires the three pillars of our culture.

• Principles-Based - We empower our leaders to create an environment of trust.
• Performance-Oriented - We inspire our people to embody our values, excellence, responsibility, transparency & collaboration.
• Purpose-Driven - We instill a passion for always putting our clients' interests first. 

We are honored to have earned recognition as one of the Best Places to Work in Money Management by Pensions & Investments and scored 100% on the Human Rights Campaign’s Corporate Equality Index, a measure of LGBTQ+ workplace equality.  

Compensation Information: Annual base salary for this role is $XX,XXX - $XX,XXX. Salary is estimated for this role. Actual pay may be different.

Discretionary Bonus: Role may be eligible to receive an annual discretionary bonus. Discretionary bonuses are determined by several factors including, but not limited to, firm, team, and individual performance. 

Benefits: Lord Abbett is committed to offering a competitive total rewards package to all eligible employees. Offerings include competitive total compensation, retirement plans, competitive health and well-being plans. To learn more about what we offer, please visit Careers | Lord Abbett

Lord Abbett is an equal employment opportunity employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy, national origin, age, physical or mental disability, marital status, sexual orientation, sexual identity, caregiver status, military/veteran status, or any other characteristic protected by local, state or federal law. All employment decisions at Lord Abbett are based solely on the applicant’s relevant experience, skills and qualifications.

Important notice to Search Firms - Please Read Carefully

Without prior written agreement, Lord Abbett does not accept unsolicited submissions from employment agencies, search firms, placement services, or any similar provider (“Search Firms”) for employment opportunities. All candidates submitted by Search Firms to any employee or partner at our company without a written Search Firm agreement in place will be deemed the sole property of our company. In such circumstances, no fee, commission, or other compensation will be paid to such Search Firm in the event a candidate is hired by our company. To the extent a Search Firm has a written agreement in place, all introductions are position specific and should be directed to HR or the hiring manager, so we kindly request no unsolicited phone calls or emails.