• International Marketing Specialist

    Job ID
    [2018]-1432
    Category
    Client Services
    City
    Jersey City
  • Responsibilities:

    Responsibilities include:

    • Lead the development and execution of integrated marketing campaigns for non-US markets and clients, including Europe, US offshore and Japan
    • Drive the marketing of separate account and UCITS strategies to institutional buyers and wealth platform fund selectors
    • Work closely with the Marketing Associate to execute campaigns effectively for each jurisdiction
    • Partner with Digital Experience and Editorial to deliver client-centric content and experiences
    • Collaborate with our Client Information Services team to identify, track and present key campaign metrics (with a strong focus on engagements) to Marketing and its partners to demonstrate successes and opportunities and to optimize campaigns
    • Partner with Product Strategy to create/update key product materials, presentations and marketing emails
    • Conduct marketing training for new members of international sales teams

    Qualifications:

    Qualifications:

    • BA/BS degree required
    • 7+ years relevant experience in marketing to institutional investors and consultants in the US and/or Europe
    • Understanding of and experience marketing separate accounts and UCITS vehicles
    • Understanding US offshore/NRC wealth management business
    • Excellent organizational skills and the ability to manage multiple marketing initiatives simultaneously, across timezones
    • Solid understanding of the needs institutional investors, consultants and fund selectors ex-US
    • Ability to effectively collaborate with sales personnel to inform and validate the marketing strategy and to demonstrate the value marketing delivers
    • Partner with content and digital colleagues to create and sustain compelling client experiences

    Personal Characteristics Required:

    • Team oriented
    • Strong organizational skills
    • Receptive to feedback
    • Detail oriented
    • Strategic thinker
    • Creative
    • Self-motivated
    • Strong work ethic
    • Sense of humor

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