• Content Strategy Manager

    Job ID
    [2018]-1391
    Category
    Sales & Marketing
    City
    Jersey City
    State
    NJ
  • Overview

    Job Description: Content Strategy Manager

    Responsibilities include:

    • Set content strategy for U.S. Retail, U.S. Institutional and International businesses as part of the annual integrated marketing plans for each channel
    • Lead the development of channel-relevant thought leadership and marketing content across a range of platforms, including print, digital and multi-media
    • Partner closely with key organizational partners to lead the execution of timely, engaging content, including investment thought leaders (portfolio managers and CPMs) channel marketers, design and digital professionals, and sales
    • Work with Marketing and Information Services to track and analyze content consumption over time to inform and refine content strategy and optimize development within the team
    • Establish clear objectives for each team member and hold individuals accountable for achieving them, while working with individuals to develop their careers

    Qualifications:

    • BA/BS degree required
    • 15+ years relevant experience as a writer, editor, managing editor and content strategist
    • Excellent organizational skills and the ability to manage a team of writers/editors and a robust content development pipeline
    • Experience developing a range of content across media
    • Deep understanding of the needs of financial advisors, their clients and institutions, strong familiarity with investments; experience with international clients a plus
    • Experience working with creative and Digital Strategy colleagues to create and sustain a compelling content experience for all target clients

    Personal Characteristics Required:

    • Strategic thinker
    • Team-oriented
    • Intellectually curious
    • Creative
    • Professionally mature
    • Strong organizational savvy and intuition
    • Receptive to feedback
    • Detail-oriented
    • Self-motivated
    • Strong work ethic
    • Inspiring leader
    • Sense of humor

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