• Head of Retail Marketing

    Job ID
    [2018]-1354
    Category
    Client Services
    City
    Jersey City
  • What's the role?

    Lord Abbett is looking for a Head of Retail Marketing to focus on the following key responsibilities. 

    Responsibilities:

    • Lead the development and manage the execution of strategic, client-centric integrated marketing plans designed to drive client engagements
    • Define functional roles necessary to effectively execute the plan
    • Establish clear objectives for each team member and hold individuals accountable for achieving them, while working with individuals to develop their careers
    • Partner with Digital Experience and Editorial to deliver client-centric content and experiences
    • Collaborate with our Client Information Services team to identify, track and present key marketing metrics (with a strong focus on engagements) to Marketing and its partners to demonstrate successes and opportunities and to optimize campaigns

    Qualifications:

    • BA/BS degree required
    • 10+ years relevant experience in marketing to/for Financial Advisors and Wealth Managers
    • Excellent organizational skills and the ability to manage multiple marketing initiatives simultaneously
    • Deep understanding of the needs of financial advisors, their clients and wealth platforms
    • Ability to effectively collaborate with sales channel leadership and wholesalers to inform and validate the marketing strategy and to demonstrate the value marketing delivers
    • Partner with creative and digital strategy colleagues to create and sustain a compelling content experience for all target clients
    • Series 24 preferred, but not required

     

    Personal Characteristics Required:
    • Team oriented
    • Strong organizational savvy and intuition
    • Receptive to feedback
    • Detail oriented
    • Strategic thinker

    • Creative
    • Self-motivated
    • Strong work ethic
    • Sense of humor

     

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